Vier

Stalker viewed your profile

Insights

LinkedIn is primarily known as a professional business network. Yet, it also has a quite creepy and voyeuristic side: the ‘who’s viewed your profile’ feature. We used this functionality to announce the launch of ‘Stalker’, a new thriller series on the Belgian tv channel: Vier.

Ideas

We created a fictional LinkedIn profile for ‘Stalker’ and stalked as many people as possible, simply by viewing their profile. All those people got a notification that a certain 'Stalker' had viewed their profile. When the victims had a look back at the profile of Stalker they found all the broadcast info, an exclusive trailer and some personal yet very disturbing details.

Impact

‘Stalker’ viewed about 12,000 different LinkedIn profiles. 63% got curious and viewed Stalker’s profile in return. Without having a Twitter account of his own, ‘Stalker’ organically generated around 27,600 Twitter impressions. 'Stalker' had a market share of 17,3% on the Flemish Belgian television which is 2,9% higher than the average programme on Vier.